Your Senior Product Designer.
making complex systems simple.
I work at the intersection of UX, strategy, and systems thinking. I enjoy bringing clarity to complex journeys and designing experiences that scale with users’ and the business’s needs.
01 Selected Works
I design high-impact digital experiences where clarity, speed, and scale matter most. Bold problems, complex systems, global audiences—my work brings them together with experiences that simply work.
Fenty Beauty
Designed the Shade Finder and launch experience built to withstand global traffic spikes. Achieved £1M+ in the first launch week.
iOS Refresh
Redesigned navigation, discovery and core shopping flows. Identified 89 usability issues and improved filters (+67%) and sort usage (+104%).
Bridging the eCommerce world
This case study is password protected due to confidentiality. Please contact me to request access.
Campaign Automation
Campaign Automation helps venue marketing teams focus on the right messaging, channels, and audience to maximize ROI.
Get In Touch
Let’s build something great together.
Whether you’re looking for a Senior Product Designer for your next big project or want to talk through a challenge — I’m always happy to have a conversation.