Context.
Allowing customers to change their marketing preferences when they are cross-browsing to ensure their emails are localized in language and region either in German, English, Arabic, or Japanese. For those customers who are traveling abroad frequently, having a specific marketing preference that is set for them allows them the flexibility to change their preferred preference.
Role
Improving localization of emails across German, Arabic, and Japanese languages.
Project Duration
2 Week
Methods and Tools
User Flows
Wireframing
Visual Design
UX Design
Prototyping
Design challenge.
As more and more of our customers travel abroad, it’s difficult for customers to have their preferred language. As a customer who has a registered account doesn’t have the flexibility to change their preferred language from which the account was created, making it hard to change email newsletters, subscriptions, and other numerous emails.
The solution is to allow customers to be in control of their preferred language, whether they are registered or a guest customers.
The solution.
Understanding the journey.
Flowing out the journey allows understanding the pathways of how to access the new feature. Those who have accounts are able to access the preferences when their IP Address is set in a different location.
Keep it simple but effective.
Smarter popups have the ability to control the preferred language. As part of the MVP, slimming down the access point of going to My Account as opposed to changing to automatically changing it there and then.
Your preferences.
Setting your preferred country and language to retreive specific newsletters in your chosen language.
No user isn’t left behind.
For guest users, they are able to select their preferred languages by choosing the locality of the website. Alternatively, it will automatically detect depending on IP Address.
Key Takeaways
When doing research, I looked into Airlines to understand how languages can be used throughout the journey especially since we live in a world where everyone has a second language. What I would propose is that languages should be universal, depending on any country the customer comes from.
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