Throughout my experience as a designer, I’ve had the pleasure from working in an agency to an in-house company. What made my experience different, I learnt a lot from an agency aspect, working in a small start-up company to building a presence on bigger brands.
From my agency days, I worked with Arla, Bacardi, Mondelez, Nestle and many more. During my time in Harvey Nichols, I provided solutions on big projects like Fenty Beauty, PWA, redesign on Product Description Page. Currently I am working for YOOX Net-Porter.
When I’m not designing and solving problems, I have this motto of trying out different things for the first time. From doing Tai Chi in Hoxton to surfing, I always find time to learn. One of my passions that I love are Photography and Anime.
YOOX Net-A-Porter (Off-Season)
November 2018 – Current
January 2017 – November 2018
August 2015 – December 2016
UX Designer (Contract)
September 2013 – March 2015
January 2010 – September 2010
User Personas, Proto-Personas, Sketching, Interactive Prototypes, Wireframing, User Journeys, Low and High Fidelity Mockups, Visual Design
Guerrilla User Testing, Remote Testing, Lab Testing
Cognitive Walkthrough, Card Sorting, Customer Journey Mapping,Heuristic Evaluation
Surveys, Analytics (Google), ContentSquare (UX Tool), Competitive Analysis, Contextual Research, Requirements Gathering, Content/Functions Inventory, Information Architecture, Benchmarking, UX Workshops
Axure, Microsoft PowerPoint, Balsamiq, Trello, Sketch, Flinto, Google Optimize, Principle
Princess Diana Award