Designing digital experiences for over 5 years across a wide range of different industries.

User Experience to me means finding solutions for every problem in an iterative way.

Throughout my experience as a designer, I’ve had the pleasure from working in an agency to an in-house company. What made my experience different, I learnt a lot from an agency aspect, working in a small start-up company to building a presence on bigger brands.

From my agency days, I worked with Arla, Bacardi, Mondelez, Nestle and many more. During my time in Harvey Nichols, I provided solutions on big projects like Fenty Beauty, PWA, redesign on Product Description Page. Currently I am working for YOOX Net-Porter.

When I’m not designing and solving problems, I have this motto of trying things different for the first time. From doing Tai Chi in Hoxton to surfing, I always find time to learn. One of my passions that I love are Photography and Anime.

Work Experience

Company

YOOX Net-A-Porter (Off-Season)

Period

November 2018 – Current

Role

UX Designer

Company

Harvey Nichols

Period

January 2017 – November 2018

Role

UX Designer

Company

Website Success

Period

August 2015 – December 2016

Role

UX/UI Designer

Company

Unipro Ltd

Period

June 2015

Role

UX Designer (Contract)

Company

Kantar Retail

Period

September 2013 – March 2015

Role

Multimedia Designer

Company

Website Success

Period

January 2010 – September 2010

Role

Web/Graphic Designer

Skills

Product Design

User Personas, Proto-Personas, Sketching, Interactive Prototypes, Wireframing, User Journeys, Low and High Fidelity Mockups, Visual Design

Usability Testing

Guerrilla User Testing, Remote Testing, Lab Testing

User Research

Qualitative

Cognitive Walkthrough, Card Sorting, Customer Journey Mapping,Heuristic Evaluation

Quantitative

Surveys, Analytics (Google), ContentSquare (UX Tool), Competitive Analysis, Contextual Research, Requirements Gathering, Content/Functions Inventory, Information Architecture, Benchmarking, UX Workshops

Software

Axure, Microsoft PowerPoint, Balsamiq, Trello, Sketch, Flinto, Google Optimize, Principle

Certification

ContentSquare Certified

2018-Present

Princess Diana Award

2016